Cellgi bought the rights to use Mashi Maro – a Korean cartoon rabbit – and asked us to propose a range of cell phones for young women. Developing the brand, we targeted the red ‘belt’ as the focal point for the industrial design, packaging, and […]
Mashi Maro – Cell Phone
Cellgi bought the rights to use Mashi Maro – a Korean cartoon rabbit – and asked us to propose a range of cell phones for young women. Developing the brand, we targeted the red ‘belt’ as the focal point for the industrial design, packaging, and […]