Tag Archives: Cellgi

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Cellgi Hotline

Cellgi returned to DEM to propose a further range of phones to push the phone up-market, especially in China. Focusing on the belt detail, we worked on a range of concepts that kept some of the rounded details, but made it much easier for the […]

Mashi_Maro_Toy

Mashi Maro – Cell Phone

Cellgi bought the rights to use Mashi Maro – a Korean cartoon rabbit – and asked us to propose a range of cell phones for young women. Developing the brand, we targeted the red ‘belt’ as the focal point for the industrial design, packaging, and […]