Tag Archives: Cell Phone

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Cellgi Hotline

Cellgi returned to DEM to propose a further range of phones to push the phone up-market, especially in China. Focusing on the belt detail, we worked on a range of concepts that kept some of the rounded details, but made it much easier for the […]

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OK Wap “Jie Jie”

OK Wap returned to us to conceptualise ‘Jie Jie’ – a more mature ‘sister’ phone to the first project, that proposed an innovative user interface, employing active EL segments. We worked with Pelikon Ltd, a British Electro-luminescence technology company, to develop a range of scenarios […]

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Kuro Media

Kuro, at the time the largest legal music download service in China, approached us to develop a range of hardware products to support their market entry. The range included a cell phone, speakers, microphones, and a desktop MP3 controller that attaches to a PC – […]

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Mashi Maro – Cell Phone

Cellgi bought the rights to use Mashi Maro – a Korean cartoon rabbit – and asked us to propose a range of cell phones for young women. Developing the brand, we targeted the red ‘belt’ as the focal point for the industrial design, packaging, and […]

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OK Wap – Mei Mei

OK Wap are a cell phone brand that has become popular with Taiwanese girls. They wanted to begin pushing the brand up market, but without losing their core customer base. They approached DEM to formulate a strategy for development, and propose phones that would appeal […]