Category Archives: University

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IDEO – MyP3

There is enormous nostalgia around songs from our youth, and we wondered if the nascent MP3 player ecosystem had the same emotional appeal as ‘analogue’ formats. Personal stereos and MP3 devices have disadvantages: > Personal stereos isolate users > MP3s are dependent on a PC […]

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Caparo Steel

Caparo Steel in Scunthorpe set us the challenge of redesigning their furnace’s billet unloading system, shifting 70 tons of red hot steel. We proposed a solution elegant enough to eliminate maintenance, reduce the footprint of the equipment and all this implemented for £300 – an […]