OK Wap “Jie Jie”

OK Wap returned to us to conceptualise ‘Jie Jie’ – a more mature ‘sister’ phone to the first project, that proposed an innovative user interface, employing active EL segments.

We worked with Pelikon Ltd, a British Electro-luminescence technology company, to develop a range of scenarios in which a segmented display could be used, and matched them to the user research of female users.