OK Wap – Mei Mei

OK Wap are a cell phone brand that has become popular with Taiwanese girls. They wanted to begin pushing the brand up market, but without losing their core customer base.

They approached DEM to formulate a strategy for development, and propose phones that would appeal to females.

‘Mei Mei’ was the first concept, and at the centre of the design a new hinge layout was proposed that allowed the screen to be seen when sitting on a surface like an ‘ear ring’ next to the ear, or while hung around the neck, and offered a distinctive marketing differentiator. The solution was eventurally patented.

I was assigned to spend ten days in Shanghai with the engineering team, to ascertain feasibility and complete a working prototype.