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← Older: IDEO – MyP3
There is enormous nostalgia around songs from our youth, and we wondered if the nascent MP3 player ecosystem had the same emotional appeal as ‘analogue’ …
Newer: Wedding Ring →
Design Week Magazine
June 24 2007
“Inspired”
Working in Taiwan, I deal with some design strange briefs. My boss – great grandson of Generalissimo Chiang Kai Shek – …
Asus AX112 VoIP
Asus wanted to enter the VoIP industry and approached design department to propose some solutions.
During research, we discovered it was the women and mothers in the house that often specified and bought the phones for the household. As a result, we proposed a very soft and friendly form, with clear ‘In’ and ‘Out’ indications for the connections.
The device went into manufacture in 2006 and was picked up by Hinet – Taiwan’s biggest domestic internet company.